Creative Venue PR wins prestigious Effie Award with campaign for Dutch food brand HAK
Amsterdam based agency Creative Venue PR has won an Effie Award, the most prestigious international advertising prize, for Dutch food brand HAK’s ‘bonen erbij’ (‘just add beans’) campaign. The campaign, which has won the silver award, was developed in collaboration with advertising agency Etcetera and media agency Initiative and aims to inspire consumers to add beans to their daily meal. Creative Venue PR is responsible for media relations, blogger relations and content marketing. The Effie Awards are granted to the most effective marketing communication campaigns every year.